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Where Is the Younger Generation Investing Their Money in 2024?

Where Is the Younger Generation Investing Their Money in 2024?

| May 08, 2024

In 2024, the investment landscape is being redefined by Gen Z and millennial investors. These young, tech-savvy generations are disrupting traditional investment paradigms and fostering a new era of socially conscious and tech-driven wealth creation.

Generation Z investors are comfortable using online investment platforms and mobile apps, as these tools are an undeniable part of their digital upbringing.

Let’s look at it in more detail. 

A Shift Towards Value-Based Investing

Young investors are increasingly prioritizing their ethical and social principles when making investing decisions. The focus is not just on wealth accumulation but also on making a positive impact on the world. The growing acceptance of environmental, social, and governance (ESG) factors and socially responsible investment (SRI) is a sign of this trend.

Sustainable investments, such as those in renewable energy projects, environmentally friendly technologies, and socially conscious businesses, are attracting the attention of younger investors. They are leveraging their investment strategies to contribute positively to the world while building their wealth.

Technology in Investments

The affinity of younger generations for technology is shaping their investment portfolios. Cryptocurrencies, decentralized finance (DeFi), and digital assets have become prominent investment avenues, with 47% of the generation owning crypto stocks. The decentralized nature of cryptocurrencies fits in with their desire for financial independence and skepticism of existing banking systems.


Investing in assets that resonate with their passions and interests is another growing trend among this group. Avenues like art, antiques, NFTs, vintage wines, and jewelry offer exciting opportunities for long-term growth. Unlike traditional financial investments, these alternative investments offer the potential for long-term appreciation and a hedge against market volatility. Investing in collectibles not only allows younger investors to diversify their portfolios but encourages them to engage with assets they genuinely value and enjoy. 

Peer-to-Peer Lending Platforms

Peer-to-peer lending platforms facilitate direct lending between individuals, avoiding the need for intermediaries. Directly connecting investors and borrowers allows investors to profit from their loans to individuals and businesses. 

With lower operating costs, P2P lending often provides attractive returns compared to conventional savings accounts or bonds. Additionally, for younger investors seeking to support causes they believe in, many P2P platforms offer opportunities to fund specific projects or individuals. 

The Demand for Financial Education Online

Financial education has become more accessible due to the growth of social media influencers, financial podcasts, and online courses. Young investors actively seek new information about complex financial concepts, investment strategies, and market trends to make better and more informed decisions.

The financial market can be quite confusing and tiresome, leaving you confused about your choices. At Jaks Financial, I’m here to help educate and guide you through the financial landscape, giving you the necessary information and tools to get started! Contact me for a consultation!